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my life

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Resume

EXPERIENCE

NAVCO/JVI/Wm. Neundorfer

Marketing Manager   October 2014 – Present

Strategy

  • Plan and execute all aspects of multiplatform campaigns for three different companies
  • Responsible for all marketing planning, budgeting, and quarterly updates/reports
  • Develop and lead messaging for copy and images in cooperation with stakeholders

      Website

  • Execute routine website updates — work with website vendor including designing mock-ups to continuously optimize design for SEO, SEM (AdWords) and UX
  • Improve existing pages and design new web pages from scratch — coordinate with executive management, web design vendor, sales and other internal stakeholders
  • Evaluate and select new website server provider, and facilitate migrating site to new server
  • Transition from Modx platform to WordPress

      Trade Shows

  • Create trade show and new product multi-platform campaigns including for, email, print, social media, and dedicated trade show web pages
  • Coordinate all aspects of trade shows, lead messaging and execution of pre-show, onsite, and post-show campaigns — set-up for and work trade shows

      Content

  • Strategize, plan and execute email marketing campaigns to fit different segments
  • Develop and recorded policies, instructions, simplified processes including field service
  • Manage and develop content for social media for Twitter and LinkedIn
  • Write press releases and product profiles for trade magazines
  • Design, write and execute print and digital advertisements
  • Use photoshop to design advertisements, flyers, website mock ups, social media posts, images for marketing emails, website images
  • Stay current and implement industry trends, through AIGA, AMA, BMA and other events
  • Promoted to manager based on “extremely high level of engagement”

Self Employed – Dallas/Fort Worth & St. Louis

Freelance Writer   April 2011 – May 2013

  • Research and write articles for publication in newspapers, magazines and blogs
  • Use traditional methods & social media to cultivate story ideas & media relationships
  • Create and maintain a branded website to showcase portfolio — found and curated guest content
  • Published in: Louis Post-Dispatch, A+C Magazine, North Texas Kids, St. Louis Magazine

 

Edward Jones – St. Louis

Marketing Assistant   November 2007 – April 2012

  • Assist offices with online advertising requests, led system transition to web form
  • Web Author, maintain and update intranet pages
  • Write features for intranet site including volunteer articles in support of United Way
  • Official department liaison with accounting for annual budget process & invoices
  • General office duties supporting Public Relations, Online Marketing & Communication Depts.                     

 

SkillPath Seminars – Kansas City

Account Manager   May 2004 – August 2005

  • Coordinate and manage expectations of tailored seminars with client and trainer
  • Prospecting, qualify & close new leads, improve relationships with existing accounts
  • Negotiate price and logistics to maximize efficiency and profitability

 

National Enzyme Company Kansas City

Account Manager (promoted) August 2000 – January 2004

  • Manage all aspects of advertising, marketing, planning, and budgeting within territory
  • Qualify leads, build relationships, promote products, and value-added services
  • Responsible for all facets of exhibiting at European and Canadian trade shows (6 shows/year)
  • Prepare reports, presentations, forecasts, budgets and newsletter

National Enzyme Company — Kansas City

Sales Liaison and Customer Service   March 1999 – July 2000

  • Liaison between marketing, manufacturing, accounting, QC and international clients
  • Prepare reports, database, export documents, and logistics

 

COMPUTER PROGRAMS & SOCIAL MEDIA

Computer program proficiency: WordPress, Outlook, MODX, Navision, Word, Power Point, Excel, SAP, AS400, Prism, ACT, Sabre, Dreamweaver, Stellent, cPanel, Lotus Notes, and Liquid Web Server Administration

Social Media proficiency:  Hootsuite, Twitter, Facebook, LinkdedIn, YouTube, Instagram. Member of Edward Jones Social Media Team

EDUCATION

University of North Texas, Denton, TX

Graduate Certificate: Interactive and Virtual Digital Communications

  • GPA: 4.0
  • Develop a WordPress website as a final project
  • Researched demographic data of University, cross referenced with data from University, US Dept. of Education to develop marketing plan for promotion of certificate program

Graceland University, Lamoni, IA

BA: International Studies

Minors: French, German

  • Dean’s List
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Vizify

Check out my vizify bio. https://www.vizify.com/drew-davis An electronic elevator speech/introduction.  Protip: let the internets do all the work.

When Life Hands You Lemons, Put Them On Your Website.

It isn’t everyday that a world class art museum opens up in your backyard and it happens to be even closer to my brother’s backyard.  I set up a couple of meetings with museum staff and they were nice enough to arrange a press tour especially for me.  The day before my story about Crystal Bridges, they contacted me to ask if I could come a bit early for a press event highlighting children’s programming. Kismet!bridge

I left early and managed to stop at Pea Ridge Battlefield on the way, a scene made even more peaceful by encountering a herd of deer.  The day at Crystal Bridges went great.  I met up with my brother at the end of the day, who took the exterior photos that are posted along with my article.  Afterwards we drove to Eureka Springs, Arkansas where we met with Zeke Taylor, semi-official Ambassador of the thriving local arts community.  My hunch that Eureka Springs would make a fantastic sidebar was right on the money. No question that colorful Eureka Springs (a town where “the misfits, fit”) is THE place to stay if you plan to visit Crystal Bridges. This was all going my way.  I wrote up the article and enlisted the help of anyone I could think of to edit it.

springs

Zeke Taylor, Eureka Springs, Missouri

My tour was only a month behind the big national media splash of the Crystal Bridges opening.  It was going to be a piece of cake to sell the review, maybe even to a major overseas paper — the Irish Times or the Guardian would surely be interested but couldn’t afford to send someone.  I would even stoop to sell it to a Canadian paper.  No word.  OK, OK what about travel magazines; what about art websites?  No word.  No problem, what about the big regional papers, St. Louis, KC, Louisville, Omaha, Des Moines.  Let’s not get too picky, what about the free newsweeklies, what about city websites that focus specifically on culture.  Nothing.

At long last I have decided to make the best of it.  I have devoted my website almost exclusively to my experience at Crystal Bridges.  My mostly unread, totally unpublished review is the top story, all of the pictures and paintings featured are from that trip.

So many people supported me on this, from colleagues editing my article and helping me with the pitch letter, to the art and museum people who took time so that I could share their insights.  To all of you, thank you!

My big surprise at Crystal Bridges feels familiar, like having a front row seat to American History.  I would unreservedly recommend going to Crystal Bridges.  The collection is strong enough to impress the connoisseur, but the programming is really aimed at making regional visitors feel comfortable with what they are seeing.  So do check their website before you go, they are always up to something interesting.hallway

As for me, I am really disappointed that my article didn’t get the notice I hoped for, but I am really thankful that I made the trip to the museum and I even got to spend some time with my brother and his family.  All in all, I am going to chalk the experience up as a win.  If you go to Crystal Bridges drop me a line — I would be interested in your impressions, and I can’t wait to go back myself.

Final

IMG_3772 by svo1905
IMG_3772, a photo by svo1905 on Flickr.

Springs

IMG_3856 by svo1905
IMG_3856, a photo by svo1905 on Flickr.

bridge

DSCF1406 by svo1905
DSCF1406, a photo by svo1905 on Flickr.

hallway

IMG_3814 by svo1905
IMG_3814, a photo by svo1905 on Flickr.

kids4

IMG_3793 by svo1905
IMG_3793, a photo by svo1905 on Flickr.

kids3

IMG_3809 by svo1905
IMG_3809, a photo by svo1905 on Flickr.

kids2

IMG_3778 by svo1905
IMG_3778, a photo by svo1905 on Flickr.

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