svo1905 has written 80 posts for svo1905



NAVCO/JVI/Wm. Neundorfer

Marketing Manager   October 2014 – Present


  • Plan and execute all aspects of multiplatform campaigns for three different companies
  • Responsible for all marketing planning, budgeting, and quarterly updates/reports
  • Develop and lead messaging for copy and images in cooperation with stakeholders


  • Execute routine website updates — work with website vendor including designing mock-ups to continuously optimize design for SEO, SEM (AdWords) and UX
  • Improve existing pages and design new web pages from scratch — coordinate with executive management, web design vendor, sales and other internal stakeholders
  • Evaluate and select new website server provider, and facilitate migrating site to new server
  • Transition from Modx platform to WordPress

      Trade Shows

  • Create trade show and new product multi-platform campaigns including for, email, print, social media, and dedicated trade show web pages
  • Coordinate all aspects of trade shows, lead messaging and execution of pre-show, onsite, and post-show campaigns — set-up for and work trade shows


  • Strategize, plan and execute email marketing campaigns to fit different segments
  • Develop and recorded policies, instructions, simplified processes including field service
  • Manage and develop content for social media for Twitter and LinkedIn
  • Write press releases and product profiles for trade magazines
  • Design, write and execute print and digital advertisements
  • Use photoshop to design advertisements, flyers, website mock ups, social media posts, images for marketing emails, website images
  • Stay current and implement industry trends, through AIGA, AMA, BMA and other events
  • Promoted to manager based on “extremely high level of engagement”

Self Employed – Dallas/Fort Worth & St. Louis

Freelance Writer   April 2011 – May 2013

  • Research and write articles for publication in newspapers, magazines and blogs
  • Use traditional methods & social media to cultivate story ideas & media relationships
  • Create and maintain a branded website to showcase portfolio — found and curated guest content
  • Published in: Louis Post-Dispatch, A+C Magazine, North Texas Kids, St. Louis Magazine


Edward Jones – St. Louis

Marketing Assistant   November 2007 – April 2012

  • Assist offices with online advertising requests, led system transition to web form
  • Web Author, maintain and update intranet pages
  • Write features for intranet site including volunteer articles in support of United Way
  • Official department liaison with accounting for annual budget process & invoices
  • General office duties supporting Public Relations, Online Marketing & Communication Depts.                     


SkillPath Seminars – Kansas City

Account Manager   May 2004 – August 2005

  • Coordinate and manage expectations of tailored seminars with client and trainer
  • Prospecting, qualify & close new leads, improve relationships with existing accounts
  • Negotiate price and logistics to maximize efficiency and profitability


National Enzyme Company Kansas City

Account Manager (promoted) August 2000 – January 2004

  • Manage all aspects of advertising, marketing, planning, and budgeting within territory
  • Qualify leads, build relationships, promote products, and value-added services
  • Responsible for all facets of exhibiting at European and Canadian trade shows (6 shows/year)
  • Prepare reports, presentations, forecasts, budgets and newsletter

National Enzyme Company — Kansas City

Sales Liaison and Customer Service   March 1999 – July 2000

  • Liaison between marketing, manufacturing, accounting, QC and international clients
  • Prepare reports, database, export documents, and logistics



Computer program proficiency: WordPress, Outlook, MODX, Navision, Word, Power Point, Excel, SAP, AS400, Prism, ACT, Sabre, Dreamweaver, Stellent, cPanel, Lotus Notes, and Liquid Web Server Administration

Social Media proficiency:  Hootsuite, Twitter, Facebook, LinkdedIn, YouTube, Instagram. Member of Edward Jones Social Media Team


University of North Texas, Denton, TX

Graduate Certificate: Interactive and Virtual Digital Communications

  • GPA: 4.0
  • Develop a WordPress website as a final project
  • Researched demographic data of University, cross referenced with data from University, US Dept. of Education to develop marketing plan for promotion of certificate program

Graceland University, Lamoni, IA

BA: International Studies

Minors: French, German

  • Dean’s List

Best TV in 2015

Hands down winner: Deutschland 83

2) You’re the Worst

3) House of Cards

4) Unreal

5) The Americans


Best Netflix 2015

Here are the best movies I saw on Netflix in 2015.

  1. Leviathan
  2. In the House
  3. Lunchbox
  4. Rob the Mob
  5. The Method

Best Art Events of 2013

Top 5 Art Events of 2013 DFW

#1 The Kimbell, as the museum located physically in between the Amon Carter and the Fort Worth Modern, is now a stylistic bridge between the two thanks to the brand new Piano Pavilion . The Piano Pavilion (it even has that new museum smell) leans towards the  minimalist architecture of the Modern Museum of Art while the original Kimbell echoes the Amon Carter with its prominent use of stone and wood.  Even more than being the delicious filling in the museum sandwich, the Piano Pavilion provides distinctive spaces and  structure for the visitor to appreciate the depth of the Kimbell’s wide ranging collection.  My favorite Metroplex museum just got better.


#2 Aurora 2013, a massive, night-time, art walk in the Dallas Arts District was just overwhelming.  The Dallas Arts District brags that it is the largest arts district in the country.  But its unwieldy size and lack of cohesion made it seem like an arts district in name only, but during Aurora 2013 the Arts District was firing on all cylinders.  Aurora was also when I developed a deeper appreciation for what an important space Klyde Warren Park.  KWP walked both sides of the line: always being right in the middle of it all, while somehow remaining a separate, peaceful place with skyscrapers on each side, highway traffic roaring underneath and fenced in by city traffic.  Who would have thunk it.

It was exhausting to keep track of the dozens of installations in Aurora.  There was a trick or treat feel to the gallery walk.  Art bumped right up against the crowd with pop-up displays everywhere and serendipitous interruptions by dancers.  It was an enormous social media event as well, with pictures, videos, comments and dueling hashtags.  Aurora 2013 was such a huge event on so many levels, and so effectively planned that it didn’t feel planned at all.  Check out my video of the Singin in the Rain installation http://www.youtube.com/watch?v=9GjxRmwSEw4

#3 SMU Opera was my favorite discovery of the year.  As someone who doesn’t know anything about opera, the bite-sized performances in the lobby of SMU’s Bob Hope Theater have made me opera-curious.  These samples of opera have made me more familiar with different styles and periods (the Romantic period: YUCK). Most importantly, I have gotten a glimpse of the different styles of the performers in the diverse SMU opera cast.  There are some booming voices in the cast, but there are some much quieter voices that are no less commanding.  These mini concerts take place during the week at noon, so I have been extremely lucky to make this discovery.

#4 DMA Friends & Free General Admission.  There has been something  of a theme about throwing open the doors of the Dallas Museum of Art and inviting the public in (eventually I am sure the DMA communications team will be able to get on-message), but these developments are bigger than accessibility and de-snobbing the largest art museum in Dallas.  DMA Friends makes the DMA a world leader in electronic engagement.  Does the program take you away from the art?  The exact same criticism is made of museum plaques and how long have they been around?  I really see DMA Friends as laying the groundwork for a program that is more interactive and promotes more engagement down the road.  It has been so successful that it would be hard to say it is in beta, but I think it is the infrastructure for an experience museums (even the Smithsonian) have only dreamed of.  Combined with the SMU’s National Center for Arts Research, Dallas is turning into an arts laboratory and an arts leader.  the-old-blind-guitarist-1903

#5 Matisse/Picasso was my favorite exhibition of the year.  The title of the exhibition is a total misnomer – this is a great survey of modern art from the beginning of the 20th century to the end of World War II.  The glimpses from each era demonstrate the progression of art in the early 20th century.  Included in the mix are the best Picassos in the Chicago Art Institute’s collection — I found myself wondering if the Art Institute had lost a bet that they let such spectacular works such as blue period classic “The Old Blind Guitarist” and “Mother and Child” out on loan.  It is still here through February 16 and if you are really feeling ambitious, catch the well reviewed Mexico Inside Out exhibit at the Modern Museum until January 5.

Juggling so much this year, my top five is in no way intended to be a comprehensive list.  That said, I think 2013 was a landmark year for the arts in the Metroplex, it was special to be able to experience as much of it as I did.

*The featured image is from the Diwali party at Art of Old India in the Design District.  Art of Old India is one of my favorite spaces in the Metroplex, I would highly recommend checking them out.

espirit d’escalier

  • Espirit d’escalier: used to refer to the fact that a witty remark or retort often comes to mind after the opportunity to make it has passed.  (Oxford Dictionary)  Here are some pointers if you actually want to use espirit d’escalier in French.

Guest Post: Nictate’s Top 20 Films of 2013



When I pitch this film to friends, I can see their eyes glaze over with descriptions of “slow and quiet,” “lots of shots of artwork,” “a friendship instead of a romance.” I wish I could more succinctly capture why I love this exquisitely wrought, distinctively wise film so dearly. It is sturdy in its stillness and unearths humanity so delicately. The two leads, Mary Margaret O’Hara and Bobby Sommer, are pure grace and soul. Writer/director Jem Cohen has created a gift of a film. “It is bluer than I could tell.”


Love begins to describe it. The familiar and alien as two sides of the same undulating ribbon. “…in a dream you can’t make mistakes.” I know now what it is to have my life flash before my eyes–a beautiful, tear-inducing (and, yes, religious) experience. God bless you, Terrence Malick.


Kiarostami conjures a delicate medley of wishes that provides the unadulterated pleasure of watching and hearing simple elements steep. A sculptor of nuance.


Punishing, pure, poetic. Mungiu is a piercingly keen observer of humanity’s weaknesses. Breathtaking compositions. Heart-rending storytelling. A crucible. A mirror. A painting.


The most revealing “selfie” ever. Of Anwar. Of humankind.


“I could feel every blade.” Thank you, Mr. Reygadas. You made a The Tree of Life that I could embrace wholeheartedly. The theme? I think Michael Sicinski described it best: “…the need to defend the family against all potential threats, foreign and domestic.” Many complain of the choice to shoot with an almost constant “tilt shift” focus, but I found it powerful. It creates the closest replication of what a first-person POV, personal memory “looks like” to me. And those first several minutes are some of the most gorgeous I’ve ever experienced in a darkened theater.


“Everything is not everything.” Artifacts on a collision course. Kubrickian moves in miniature. What a screenplay. What a delight.


Romantic, quixotic, intoxicating. A gambit of the heart, a song for the soul. Resnais and his stellar cast conjure magic.


“What’s wrong with feeling nostalgic?” Indulgently sweeping, sweetly fleeting. A lush reminder of what cinema can do. Bravo, Sorrentino and Servillo.

10. MUD

Jeff Nichols does America proud with a Huck Finn tale that knots a handsome, homespun fable out of rope, dust, silt and spit. One great performance after another with dialogue as lived-in as decade-old dungarees.


“I was there.” So plainly American. Like drinking from a stream or recognizing the pinch of a bruise. Dern and Forte are surprisingly strong sparring partners.


It wasn’t this film’s plot or dialogue that fascinated me, but all the delicately observed details–from visual metaphors tucked around the decaying house to gut-punches delivered in the smallest gestures. Farhadi is a master storyteller.


It’s an honor to be the quarry when Ridley and Cormac are killing it. Elegant, brutal, philosophical, romantic and dead sexy.


What a thrill to soak up the spoils of director Chan-wook Park’s lush visual imagination. Thrumming with an electric love of the delicious dark. Ever-so-grimly comic at its core with a florid fascination with what lures the female heart, mind and desire–potential weapons all.


I don’t remember Woody ever feeling this relaxed. Just tremendous. Cate wrings herself out and it’s a thrill to watch her operate.


A sly thriller teeming with sharp social commentary. Vividly captures the tightrope walk of maintaining one’s security and reputation in modern life. It seems all manner of manipulation is breathtaking in Soderbergh’s hands. Jude Law gives one of the best performances of the year as a man who is crumbling in the face of scandal. I went unusually long on this film over on my Letterboxd.com post.


Shots so gorgeous, you can feel them in your molars. A satisfyingly assured command of what to leave out. Director Andrew Dosunmu and DP Bradford Young weave true beauty.


Limited exposure to Hong made me think I’d always find his films maddening, but this pleasant drift (aka FRANCES HA-EWON) grew on me steadily in the 48 hours after seeing it. I was especially impressed by the film’s examination of the currency of “pretty,” which is done off-handedly, but powerfully. Jeong Eun-Chae’s performance gradually won me over too. Hopefully this film will get a U.S. release, but I’m including it here just in case it doesn’t.


A total blast. The most fun I’ve had at an action film in a loooong while. Tatum and Clarke delighted me. Surprisingly visually plush for the genre. Felt like putting on cashmere.


A very sweet, pleasant diversion that has become my latest go-to hang-out film. I’ll just stream it on Netflix in the background to enjoy glimpses of glimpses and sound bites of that charming dialogue. Refreshing to see Baumbach play it loose. Gerwig is a special kind of sunshine.

Nictate plays a Peggy Olson type by day, working as a copywriter in advertising. Movies have always been a passion of hers, but it’s only been since joining Twitter in 2007 that her cinephile thirst has grown exponentially. Interacting with critics and fellow enthusiasts online has deepened her understanding of and passion for film and the quest to learn more feels (pleasantly) never-ending.  You can follow nictate on twitter at www.twitter.com/nictate

My 2013 Netflix Picks

Looking at my Netflix shipping history, I average about 200 movies a year.  There were some that I loved but would not be everyone’s cup of tea (Good Dick, Dirty Girl, Matisse/Picasso, Mark of Cain).  The following picks I would recommend to anyone.

Kumare:  It starts out like a well intentioned Borat, but instead Kumare ends up being his own victim.  The best hug ever captured on film.HumanDesireLobby3

Human Desire:  A film noir with a femme fatale who actually drives the plot.  Gloria Grahame is a true puppet master.  The more over the top she goes, the more sinister and scary she becomes.

Brass Teapot:  A thought provoking comedy.  This film has it all!

Elles: There are a lot of very controversial assumptions baked into Elles. But the story it tells is how fragile people are even when it seems they have life all figured out.  Dear Hollywood, please do not attempt a remake of this movie, I still haven’t  forgiven you for messing with perfection by remaking Le diner de cons.

Please Vote For Me:  Take that Mr. Smith Goes to Washington!  The only thing more sad than the tears of the children who weren’t elected is how the election was decided.  The film makers do a great job of getting out of the way.

House of Cards: So Good!

The Lovers by Louis Malle, another disappointing ‘classic’ French Film

While easy on the eyes, this film fumbles the story.  Chekhov told a pretty conventional story, in The Lady with the Little Dog.  It’s a love story but a love story ultimately skeptical of love.  The Lovers tells a pretty unconventional story, but it feels so conventional.  I think Malle is trying to make the same point as Chekhov but instead he falls victim to the bane of French film: he gets tripped up in style.


Check out my vizify bio. https://www.vizify.com/drew-davis An electronic elevator speech/introduction.  Protip: let the internets do all the work.

Crisis Communications and Social Media

I was lucky enough to attend the first part of the American Association of Airport Executives Third Annual Social Media conference right here in Dallas on September 9th.  I had a chance to listen to some outstanding speakers, and to meet Travel Channel celebrity Dickie Davis, of Airport 24/7 Miami (she is even nicer in person). dualselfie Some of the interesting topics included, ROI at DFW and American Airlines,  Indianapolis airport’s experience as a gateway for the Superbowl and the improbable story about how grit and good ideas launched tiny Canton Akron Airport (CAK) as an icon of the region with almost 60,000 Facebook likes.

The keynote speaker was, Charles Schuler, Associate Deputy Director of Communications and Marketing for San Francisco airport, who spoke about the recent crash of Asiana Airlines.  Charles began by discussing the rather perfunctory preparation for an emergency at SFO and how those preparations stacked up against everything that happened (not well).

July 6, was a day off for Charles until he got an alert from BBC News that there was a crash at SFO.  Charles, an employee on the Communications Department of SFO airport, heard it first from the BBC Breaking News.

There were a number of features complicating this tragedy:

  • The airport’s website went down due to the extreme traffic.
  • Asiana Passenger and Samsung employee, David Eun, became a‘citizen journalist’ reporting on his experience immediately after evacuating the plane.
  • The cancellation of flights across the world bound for SFO
  • Stranded SFO passengers and gouging by hotels

When the NTSB arrived a day later the dynamics had completely changed with the NTSB taking a leading role.


Here were some of the surprising take-aways from his experience.

  • Twitter was the lead social media application.
  • Hootsuite was the platform used by SFO.
  • Hootsuite has a tool called geo-fencing that allowed the communications team to see social media posts from within a certain geographic area.  Using geo-fencing, the communications team discovered the pricing gouging by local hotels, and convinced the hotels to change course by emphasizing the opportunity tell a positive story about the business community helping out passengers in distress.
  • One of the unanswered questions from Charles asked rhetorically was the sequencing of social media during news conferences.  Certainly you don’t want to get twitter out ahead of the press conference, but if you wait too long after the press conference the tweets lose relevance.

Finally you hear the shibboleth all the time about how listening is so important, in the past that seemed kind of nebulous to me.  Charles stressed throughout the presentation the importance of ‘taking the temperature’ figuring out what was getting traction.  There was an example he used about working with the FAA to get media outlets a detailed explanation of how ILS works that really illustrates this point.  It was inspiring to hear about how those best practices were actually implemented and how they affected the outcome.

Protip: take your electronics chargers to a conference.  There were unused electric sockets everywhere, but I was in conserving battery mode instead of just plugging in.


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