EXPERIENCE
NAVCO/JVI/Wm. Neundorfer
Marketing Manager October 2014 – Present
Strategy
- Plan and execute all aspects of multiplatform campaigns for three different companies
- Responsible for all marketing planning, budgeting, and quarterly updates/reports
- Develop and lead messaging for copy and images in cooperation with stakeholders
Website
- Execute routine website updates — work with website vendor including designing mock-ups to continuously optimize design for SEO, SEM (AdWords) and UX
- Improve existing pages and design new web pages from scratch — coordinate with executive management, web design vendor, sales and other internal stakeholders
- Evaluate and select new website server provider, and facilitate migrating site to new server
- Transition from Modx platform to WordPress
Trade Shows
- Create trade show and new product multi-platform campaigns including for, email, print, social media, and dedicated trade show web pages
- Coordinate all aspects of trade shows, lead messaging and execution of pre-show, onsite, and post-show campaigns — set-up for and work trade shows
Content
- Strategize, plan and execute email marketing campaigns to fit different segments
- Develop and recorded policies, instructions, simplified processes including field service
- Manage and develop content for social media for Twitter and LinkedIn
- Write press releases and product profiles for trade magazines
- Design, write and execute print and digital advertisements
- Use photoshop to design advertisements, flyers, website mock ups, social media posts, images for marketing emails, website images
- Stay current and implement industry trends, through AIGA, AMA, BMA and other events
- Promoted to manager based on “extremely high level of engagement”
Self Employed – Dallas/Fort Worth & St. Louis
Freelance Writer April 2011 – May 2013
- Research and write articles for publication in newspapers, magazines and blogs
- Use traditional methods & social media to cultivate story ideas & media relationships
- Create and maintain a branded website to showcase portfolio — found and curated guest content
- Published in: Louis Post-Dispatch, A+C Magazine, North Texas Kids, St. Louis Magazine
Edward Jones – St. Louis
Marketing Assistant November 2007 – April 2012
- Assist offices with online advertising requests, led system transition to web form
- Web Author, maintain and update intranet pages
- Write features for intranet site including volunteer articles in support of United Way
- Official department liaison with accounting for annual budget process & invoices
- General office duties supporting Public Relations, Online Marketing & Communication Depts.
SkillPath Seminars – Kansas City
Account Manager May 2004 – August 2005
- Coordinate and manage expectations of tailored seminars with client and trainer
- Prospecting, qualify & close new leads, improve relationships with existing accounts
- Negotiate price and logistics to maximize efficiency and profitability
National Enzyme Company – Kansas City
Account Manager (promoted) August 2000 – January 2004
- Manage all aspects of advertising, marketing, planning, and budgeting within territory
- Qualify leads, build relationships, promote products, and value-added services
- Responsible for all facets of exhibiting at European and Canadian trade shows (6 shows/year)
- Prepare reports, presentations, forecasts, budgets and newsletter
National Enzyme Company — Kansas City
Sales Liaison and Customer Service March 1999 – July 2000
- Liaison between marketing, manufacturing, accounting, QC and international clients
- Prepare reports, database, export documents, and logistics
COMPUTER PROGRAMS & SOCIAL MEDIA
Computer program proficiency: WordPress, Outlook, MODX, Navision, Word, Power Point, Excel, SAP, AS400, Prism, ACT, Sabre, Dreamweaver, Stellent, cPanel, Lotus Notes, and Liquid Web Server Administration
Social Media proficiency: Hootsuite, Twitter, Facebook, LinkdedIn, YouTube, Instagram. Member of Edward Jones Social Media Team
EDUCATION
University of North Texas, Denton, TX
Graduate Certificate: Interactive and Virtual Digital Communications
- GPA: 4.0
- Develop a WordPress website as a final project
- Researched demographic data of University, cross referenced with data from University, US Dept. of Education to develop marketing plan for promotion of certificate program
Graceland University, Lamoni, IA
BA: International Studies
Minors: French, German
- Dean’s List
Discussion
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