Resume

EXPERIENCE

NAVCO/JVI/Wm. Neundorfer

Marketing Manager   October 2014 – Present

Strategy

• Plan and execute all aspects of multiplatform campaigns for three different companies
• Responsible for all marketing planning, budgeting, and quarterly updates/reports
• Develop and lead messaging for copy and images in cooperation with stakeholders

      Website

• Execute routine website updates — work with website vendor including designing mock-ups to continuously optimize design for SEO, SEM (AdWords) and UX
• Improve existing pages and design new web pages from scratch — coordinate with executive management, web design vendor, sales and other internal stakeholders
• Evaluate and select new website server provider, and facilitate migrating site to new server
• Transition from Modx platform to WordPress

      Trade Shows

• Create trade show and new product multi-platform campaigns including for, email, print, social media, and dedicated trade show web pages
• Coordinate all aspects of trade shows, lead messaging and execution of pre-show, onsite, and post-show campaigns — set-up for and work trade shows

      Content

• Strategize, plan and execute email marketing campaigns to fit different segments
• Develop and recorded policies, instructions, simplified processes including field service
• Manage and develop content for social media for Twitter and LinkedIn
• Write press releases and product profiles for trade magazines
• Design, write and execute print and digital advertisements
• Use photoshop to design advertisements, flyers, website mock ups, social media posts, images for marketing emails, website images
• Stay current and implement industry trends, through AIGA, AMA, BMA and other events
• Promoted to manager based on “extremely high level of engagement”

Self Employed – Dallas/Fort Worth & St. Louis

Freelance Writer   April 2011 – May 2013

• Research and write articles for publication in newspapers, magazines and blogs
• Use traditional methods & social media to cultivate story ideas & media relationships
• Create and maintain a branded website to showcase portfolio — found and curated guest content
• Published in: Louis Post-Dispatch, A+C Magazine, North Texas Kids, St. Louis Magazine

 

Edward Jones – St. Louis

Marketing Assistant   November 2007 – April 2012

• Assist offices with online advertising requests, led system transition to web form
• Web Author, maintain and update intranet pages
• Write features for intranet site including volunteer articles in support of United Way
• Official department liaison with accounting for annual budget process & invoices
• General office duties supporting Public Relations, Online Marketing & Communication Depts.                     

 

SkillPath Seminars – Kansas City

Account Manager   May 2004 – August 2005

• Coordinate and manage expectations of tailored seminars with client and trainer
• Prospecting, qualify & close new leads, improve relationships with existing accounts
• Negotiate price and logistics to maximize efficiency and profitability

 

National Enzyme Company – Kansas City

Account Manager (promoted) August 2000 – January 2004

• Manage all aspects of advertising, marketing, planning, and budgeting within territory
• Qualify leads, build relationships, promote products, and value-added services
• Responsible for all facets of exhibiting at European and Canadian trade shows (6 shows/year)
• Prepare reports, presentations, forecasts, budgets and newsletter

National Enzyme Company — Kansas City

Sales Liaison and Customer Service   March 1999 – July 2000

• Liaison between marketing, manufacturing, accounting, QC and international clients
• Prepare reports, database, export documents, and logistics

 

COMPUTER PROGRAMS & SOCIAL MEDIA

Computer program proficiency: WordPress, Outlook, MODX, Navision, Word, Power Point, Excel, SAP, AS400, Prism, ACT, Sabre, Dreamweaver, Stellent, cPanel, Lotus Notes, and Liquid Web Server Administration

Social Media proficiency:  Hootsuite, Twitter, Facebook, LinkdedIn, YouTube, Instagram. Member of Edward Jones Social Media Team

EDUCATION

University of North Texas, Denton, TX

Graduate Certificate: Interactive and Virtual Digital Communications

• GPA: 4.0
• Develop a WordPress website as a final project
• Researched demographic data of University, cross referenced with data from University, US Dept. of Education to develop marketing plan for promotion of certificate program

Graceland University, Lamoni, IA

BA: International Studies

Minors: French, German

• Dean’s List